Analyses sur la gouvernance, le marketing, l'IA et le leadership.
Des articles écrits depuis 2018 et publiés d'abord sur LinkedIn et Medium, réunis ici dans une archive consultable.
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96 articles
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2026
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Marketing is not run by everyone. It is seen by everyone.
Why marketing attracts so many opinions, and why strong leadership is not about shutting them out A recent image circulating on LinkedIn made a point many marketers will recognise immediately. Finance. Run by experts. Legal. Run by experts.
2024
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Bridging the digital divide: Why offline marketing still matters in B2B software
Lately, I've been reflecting on the direction our marketing efforts are taking, especially in the fast-paced world of B2B software.
2023
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Key Marketing Trends for CMOs in 2024
In 2023, the marketing world witnessed an unprecedented transformation.
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Achieving timelessness in branding
In the dynamic world of business, where markets ebb and flow with an almost tidal unpredictability, the concept of a timeless brand emerges….
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The Transformative Role of AI in Modern Marketing Leadership
In the ever-evolving realm of marketing, the surge of Artificial Intelligence (AI) has triggered a paradigm shift.
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GenAI: Empowering marketing and sales with a responsible edge
In the dynamic landscape of marketing and sales, staying ahead of the competition is crucial for business success.
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ثورة في المالية: حزمة التمويل الرقمي للاتحاد الأوروبي ورؤية السعودية 2030
في سباق التحول الرقمي، انطلق كل من الاتحاد الأوروبي والمملكة العربية السعودية في رحلات متميزة. يسعى الاتحاد الأوروبي، من خلال حزمة التمويل….
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Navigating the legal landscape of AI image use
The legal landscape surrounding AI and image use is a complex and evolving area, which requires careful navigation by all parties involved.
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Beyond Optimism: A Critical Analysis of Bill Gates’ Vision for the Age of AI
While Gates acknowledges the transformative potential of AI, his analysis is, at times, overly optimistic and tends to overlook certain….
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Building an interconnected metaverse for a more inclusive digital landscape
Although the metaverse could be transformative, it is essential to develop it with inclusivity, equity, and safety for all in mind.
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Harnessing the power of quantum computing for SDGs
In a rapidly evolving technological landscape, quantum computing has emerged as a groundbreaking innovation.
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Growth and resilience in the year of the polycrisis
This year's Global Risks Report by the World Economic Forum (WEF) has shown a volatility of the current risk landscape and the interconnectedness of the key risks identified impacting how companies will manage their risks in the future.
2022
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Current initiatives on climate-related financial risks
Central banks and financial supervisors worldwide are making progress in the identification, assessment, and management of climate-related financial risks. Banks are increasingly being required by regulators to address climate risk.
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AI-powered content creation might revolutionize digital marketing
AI content is less talked about, but it is just as important as it can drive many areas of digital marketing. Marketing content required for the marketing process is an area that bodes well for AI-powered tools.
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Fintechs and banks might rather collaborate than compete
Rather than competing, fintechs and traditional banks might possibly create more value by working together.
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ISMS: People, processes and technology are essential
The implementation of procedures and policies within an organization to permanently define, manage, control, maintain, and continually enhance information security is known as Information Security Management System (ISMS) .
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How fintechs tackle social concerns to reach unbanked communities
Two billion adults do not have access to bank accounts in the world, but two-thirds of them own mobile phones.
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Cyberattacks old and new will inevitably make their way into the metaverse
Like any other new technology, the metaverse also has quite a few setbacks in terms of metaverse security and privacy concerns.
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ESG risk management has become business-critical — Here’s why
Now more than ever, the link between ESG (Environmental, Social, and Governance) and risk management has become a competitive factor for businesses.
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Managing risk capability in financial organizations
The ability to understand and control risk allows organizations to be more confident in their business decisions.
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Can sustainability be the answer to a growing smart city backlash?
The constant and ubiquitous transfer of data from various sources to a single government entity has led to concerns that these sources could turn into electronic panoptics as governments use data-driven technologies to.
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The metaverse opens up new horizons for a new CX universe
The metaverse will unleash amazing creativity and open new boundaries and horizons for brands and companies.
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AI and the promise it holds for GRC
Artificial intelligence (AI) has the potential to revolutionze the GRC landscape, transforming the scope and functionality of risk management solutions.
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Why 2022 will see major marketing trends emerge
Digital marketing is dynamic, and as companies move towards 2022, you can expect them to embrace some of the trends discussed in this article.
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ContinousNEXT: Embracing the era of post-digital tranformation
The term "digital transformation" has been overused and abused in the corporate world to the point that it has become another tech or business buzzword.
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Web3 And The Vision Of A Decentralized Online Ecosystem
Web3 stands for a possible next stage of development of the Internet and is intended to make the World Wide Web more decentralized and democratic thanks to blockchain technology.
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Digital transformation is not the same as innovation
The presence of digital technology, data and changing user behavior is enabling new business models to dominate nearly every sector of our economy.
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Transforming from an oil-driven to a data-driven economy: The COVID-19 pandemic is a chance to rethink decades of heavy reliance on oil reserves
The Arab Gulf States are in a historic transition as they seek to reduce their dependence on oil and natural gas and diversify their economies.
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The WEF Global Risks Report 2022 — Legitimate reasons for concern?
In its recent global risks report, the World Economic Forum (WEF) forecasts numerous challenges to be overcome in the coming years.
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A relatively unexplored area of combination with an enormous potential: Blockchain and AI today
Artificial intelligence and blockchain technology have the potential to revolutionize how we work, travel, relax and organize our society and our everyday lives.
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The EU’s efforts to regulate the gatekeepers of the digital world: The European Union Digital Markets Act (DMA) could take effect in 2022
Europe might be lagging behind the US, Japan and China in terms of technological innovation - The world’s 15 largest digital firms are not European - but in terms of regulations, the European Union is leading the way.
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Why trust decides on the success or failure of remote working
Work is no longer a dedicated place. It’s wherever people perform at their best: at home, at work, on the road, and in many other places.
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Tech Trends Shaping The Future Of Urban Technology
Because technology plays a crucial role in megacities focused on political and financial capital, street-level solutions are key to maximizing value.
2021
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Top Digital Marketing Predictions For 2022
Digital marketing is dynamic, and as companies move towards 2022, you can expect them to embrace some of the trends discussed here.
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Governance, Risk Management And Compliance —Effectively Raising Risk Intelligence Culture
Since the early 2000s, several industry and government agencies have expanded their compliance rules that address companies’ risk….
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Cyber security awarness month: cyber threats to financial services
Banks, investment firms and insurers are prime targets for cyber criminals that seek to steal money and information.
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How Edge Computing Will Transform Healthcare
Edge computing can help reshape the way medical care is delivered, but obstacles to widespread adoption remain.
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Microsoft rolls out its financial services-specific cloud offering
Microsoft moves from one huge deal to another and now also offers a cloud specifically for the financial sector.
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How Switzerland rightly earned the nickname of “Health Valley”
Due to its density and economic importance, Switzerland occupies a leading position as an attractive location for medical technology.
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The strive for oil-independence: Transforming from an oil-driven to a data-driven economy
The Arab Gulf States are in a historic transition as they seek to reduce their dependence on oil and natural gas and diversify their….
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Top Marketing Trends for 2021: What You Need to Know
While there is no universal blueprint for how marketing will evolve in the next five years, marketers will have to work on their skillset….
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How AI And Big Data Will Redefine The Landscape Of GRC Technology
Big data and AI will improve the efficiency of business processes and decisions making them better suited to individual GRC needs.
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Tokenization Of Assets As One Of The Key Drivers Of Blockchain Technology
Asset tokenization has become one of the most stable blockchain trends, opening more doors to exchanges and marketplaces.
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Blockchain and Artificial Intelligence Today
Artificial intelligence and blockchain technology have the potential to revolutionize how we work, travel, relax and organize our society.
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CIO And CMO Alignment In The Digital Age With Marketing Technology (MarTech)
A healthy CIO-CMO relationship requires marketing and IT teams to make regular business trips to the other side to better understand….
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Paradigm Shift In Leadership And Management
Creating a progressive culture characterised by transparency consists in promotng entrepreneurial competence.
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Promoting Healthy Ageing And Independent Living With Digital Health
After World War II, advances in medicine led to a worldwide increase in life expectancy. The simultaneous high birth rate is also known as….
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Remote work is here to stay
Spatial commitment in relation to work has become obsolete. Measuring productivity and the quality of work is independent from the place of work. With the rise of the Internet, work can take place anywhere.
2020
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Patient-centricity as a crucial element in successfully implemeting health care innovations
Despite considerable progress in digital transformation, health care still is a digital dinosaur. The future of health care consists in….
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How to start your RPA Journey in 5 easy steps
RPA is growing fast, and 2020 is the year when most of the market is moving from the Proof of Concept (POC) phase to building a solid….
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How to Become a Contributor of Scientya
Joining Scientya as a contributing author means joining an international community of knowledge creation and share.
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Gateway Digital Partners with n’cloud.swiss and Expands its Reach in the Swiss Market
With this partnership, Gateway Digital will establish n’cloud.swiss as its Swiss hub.
2019
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Business Growth And Branding Through Influencer Marketing
Is Influencer Marketing really to be considered as one of the next big things in marketing?.
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Making a significant step closer to a green future with smart cities
What does the digital city of tomorrow look like? Smart city initiatives show that the future is already here.
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Dutch specialist for mediation in Nearshore and Offshore development SHORE teams joins…
With over 100 development partners, SHORE teams will help n’cloud.swiss in matching the company with the best developers worldwide.
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Cloud computing and its role as the digitization tool par excellence
More regulation means more adoption opportunities through new customers who had data privacy concerns towards cloud computing.
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Bucharest based IT specialist FogIT Services partners with n’cloud.swiss AG
The vision of FogIT to deliver quality above everything and put customers at the center resulted in a partnership with n’cloud.swiss.
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n’cloud.swiss AG intensifies efforts in establishing a foothold in Poland with Joomlaterra
Wrocław based specialist for on-premises cloud projects Joomlaterra partners with Swiss based n’cloud.swiss AG as authorized reseller.
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Die n’cloud.swiss AG erweitert ihr Produkt- und Dienstleistungsportfolio
Eine Website ist eine der wichtigsten Aushängeschilder für eigene Projekte und Geschäfte. Sichtbarkeit im digitalen Zeitalter kann nur….
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n’cloud.swiss AG expand their product and service portfolio with a powerful webhosting product
A website is one of the most important figureheads for one’s own projects and business. Visibility in today’s digital era can only be….
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The Pakistani IT Market, A Market Made For Cloud Computing
The Pakistani reluctance in investing in an own IT infrastructure is a meaningful sign for the cloud’s potential.
2018
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Dydon — Simplifying Compliance with AI
With Dydon in place, clients can transfer the repetitive and sometimes boring compliance activities on to the AI-based solution.
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The omnipresence of AI and an intelligent IT consultant made in France
Realizing to what extent AI could replace human labor, can be extremely frightening. However, AI is a source of fascination at the same….
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Cloud Computing trifft auf über 100 Jahre Erfahrung und Tradition
Der Schweizer Cloudanbieter n’cloud.swiss AG gewinnt mit dem Landwirtschaftlichen Bau- und Architekturbüro (LBA) einen traditionsreichen….
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How Initial Coin Offering (ICO) Can Help Established Companies Achieve Specific Targets
Presenting the success stories of the ICO of a proven cloud business case expanding across the globe.
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How we went from renting apartments to renting the entire virtual skyscraper with our innovative…
Introducing the features of n’cloud.swiss also known as “Swiss made” alternative to the leading cloud providers à la Amazon AWS, Microsoft….
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Microsoft announces the end of the Germany Cloud
While bilateral agreements with the USA will be unavoidable as a result of the CLOUD Act, the Swiss multicloud provider n’cloud.swiss AG is….
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Applying Artificial Intelligence for a New Age of Risk and Compliance Management
Misguided, mismanaged and misunderstood. How to provide easy to understand key information supporting fundamental C-Level decisions in the….
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AGUDLP principle for the configuration of a main level domain, AD set-up and IP addressing
Preliminary technical tasks that have to be fulfilled before heading towards a fully-operational system based on the example of n’cloud….
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From «X-as-a-Service» to «Everything-as-a-Service»
The cloud market might experience a notable change in competition. Multicloud could be the coming USP and a way of innovative….
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Showing social responsibility with Special Olympics to give people with intellectual disabilities…
The Swiss multicloud provider n’cloud.swiss AG supports Special Olympics Switzerland as a donor for athletes with intellectual disabilities….
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n’cloud.swiss AG zeigt soziale Verantwortung und möchte Menschen mit geistiger Beeinträchtigung…
Der Schweizer Multicloud-Anbieter unterstützt Special Olympics Switzerland als Donator für Athletinnen und Athleten mit geistiger….
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Forum Blockchain for Business (B4B)
Blockchain as an innovative technology of the hour also for companies of great importance.
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How everything started with a submission of an article on Hacker Noon via e-mail and David Smooke…
It might sound awkward but I did not know anything about Medium.com a couple of months ago. At n’cloud.swiss AG I am in charge of PR and….
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A beginner’s guide to the basics of what cloud computing is about
Forget about definitions and technical explanations. Not everyone is a highly skilled DevOps Engineer and Cloud Architect. Salesforce CEO….
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Some few things you might need to know about ICOs (Initial Coin Offering)
ICO stands for Initial Coin Offering, and is a way of financing a project openly with Cryptocurrencies. Start-ups use them to finance their….
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Swiss multicloud provider n’cloud.swiss launches new blog section n’world publications
n’cloud.swiss AG launches n’world publications as their new blog section to share and accumulate knowledge on different topics including….
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n’cloud.swiss offers blockchain workshops
The topic of blockchain is intensively discussed by both business and IT managers. Business managers see new disruptive business models and….
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Karriere über den Wolken der n’cloud
Die IT Talentschmiede der n’cloud.swiss AG für «High Potentials».
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Making career over the clouds of n’cloud
The IT Talent Factory of n’cloud.swiss AG for “High Potentials”.
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n’cloud.swiss is now already an internationally known cloud provider
n’cloud.swiss AG famously known as the “Swiss made” alternative to Amazon AWS, Microsoft Azure, Google Cloud Platform and other major cloud….
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Le fournisseur cloud suisse n’cloud.swiss AG certifié ISO 9001:2015 et ISO / IEC 27001:2013
Le fournisseur cloud suisse, n’cloud.swiss AG a certifié son management de la qualité ainsi que son management de la sécurité du système….
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Les clients cloud peuvent désormais tout avoir avec n’cloud.swiss
Considéré comme l’outil par excellence de la digitalisation, toutes les possibilités du cloud commencent à peine à être envisagées. Le….
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Weltweit erster ICO nach ISO 9001 / 27001 zertifiziert
n’cloud.swiss AG erfolgreich nach ISO 9001:2015 und ISO/IEC 27001:2013 zertifiziert.
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Worldwide first ICO being ISO 9001 / 27001 certified
n’cloud.swiss AG successfully certified on ISO 9001: 2015 and ISO / IEC 27001: 2013.
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Is cloud computing insidious without a cloud exit strategy?
Today’s IT of a company has the role of a real service department. It also covers issues such as cost-efficient IT operations, data….
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Creating the first customizable blockchain-based e-voting system in Switzerland
Where else than in Zug could one imagine a better place to create the first customizable blockchain-based e-voting system? Zug has become….
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If not on the cloud, then with high speed on the racetrack
The rapid rise of the cloud market and the increasing importance of cloud computing, which is regarded as the digitization tool par….
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Strategic and financial cleverness behind an outsourced cloud-based IT infrastructure
Aging IT infrastructures are a thorn in the eye for decision-makers with future-oriented thinking. The more modern they are, the more they….
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Understanding the foundations and opportunities of the next digital revolution at this year’s…
The changes brought about by digitization are reflected on many levels. In addition to an inescapable adaptation of corporate cultures….
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Interview with Founder and Chairman of the Board of Directors at n’cloud.swiss AG Andre Matter
Andre Matter is Founder and Chairman of the Board of Directors at n’cloud.swiss AG. In various national and international management….
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Swiss cloud computing provider n’cloud.swiss AG presents cloud innovation in Crypto Valley in Zug
Zug is not just a beautiful Swiss city with a beautiful lake; Zug has become known worldwide as “Crypto Valley” — the Silicon Valley for….
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n’cloud.swiss — The Swiss cloud alternative to Amazon AWS, Microsoft Azure, Google Cloud & Co.
Zug is not just a beautiful Swiss city with a beautiful lake; Zug has become known worldwide as “Crypto Valley” — the Silicon Valley for….
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Unifying the strengths of a utility token and those of a security token
From crowdfunding to Initial Coin Offering (ICO).
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Can You Make Your Own Cloud?
Why cloud customers can have it all with n’cloud.swiss— Swiss made alternative to Amazon AWS, Microsoft Azure, Google Cloud Platform & Co.
2017
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Combining cloud computing and artificial intelligence (AI)
Today’s technological progress and the wealth of modern economies have reached an impressive level.
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