https://yahyammao.com/insights/ Yahya Mohamed Mao is a marketing leader, author and speaker based in Switzerland, currently Chief Marketing Officer and Member of the Executive Board at Swiss GRC. Insights on brand, growth, trust, AI and governance. en https://yahyammao.com/insights/marketing-is-not-run-by-everyone-it-is-seen-by-everyone/https://yahyammao.com/insights/marketing-is-not-run-by-everyone-it-is-seen-by-everyone/Fri, 07 Aug 2026 09:00:00 +0000Why marketing attracts so many opinions, and why strong leadership is not about shutting them out A recent image circulating on LinkedIn made a point many marketers will recognise immediately. Finance. Run by experts. Legal. Run by experts. https://yahyammao.com/insights/bridging-the-digital-divide-why-offline-marketing-still-matters-in-b2b-software/https://yahyammao.com/insights/bridging-the-digital-divide-why-offline-marketing-still-matters-in-b2b-software/Sat, 03 Aug 2024 09:00:00 +0000Lately, I've been reflecting on the direction our marketing efforts are taking, especially in the fast-paced world of B2B software. https://yahyammao.com/insights/key-marketing-trends-for-cmos-in-2024/https://yahyammao.com/insights/key-marketing-trends-for-cmos-in-2024/Wed, 27 Dec 2023 09:00:00 +0000In 2023, the marketing world witnessed an unprecedented transformation. https://yahyammao.com/insights/achieving-timelessness-in-branding/https://yahyammao.com/insights/achieving-timelessness-in-branding/Fri, 17 Nov 2023 09:00:00 +0000In the dynamic world of business, where markets ebb and flow with an almost tidal unpredictability, the concept of a timeless brand emerges…. https://yahyammao.com/insights/the-transformative-role-of-ai-in-modern-marketing-leadership/https://yahyammao.com/insights/the-transformative-role-of-ai-in-modern-marketing-leadership/Fri, 01 Sep 2023 09:00:00 +0000In the ever-evolving realm of marketing, the surge of Artificial Intelligence (AI) has triggered a paradigm shift. https://yahyammao.com/insights/genai-empowering-marketing-and-sales-with-a-responsible-edge/https://yahyammao.com/insights/genai-empowering-marketing-and-sales-with-a-responsible-edge/Sat, 22 Jul 2023 09:00:00 +0000In the dynamic landscape of marketing and sales, staying ahead of the competition is crucial for business success. https://yahyammao.com/insights/eu-digital-finance-package-and-saudi-vision-2030/https://yahyammao.com/insights/eu-digital-finance-package-and-saudi-vision-2030/Mon, 12 Jun 2023 09:00:00 +0000في سباق التحول الرقمي، انطلق كل من الاتحاد الأوروبي والمملكة العربية السعودية في رحلات متميزة. يسعى الاتحاد الأوروبي، من خلال حزمة التمويل…. https://yahyammao.com/insights/navigating-the-legal-landscape-of-ai-image-use/https://yahyammao.com/insights/navigating-the-legal-landscape-of-ai-image-use/Tue, 02 May 2023 09:00:00 +0000The legal landscape surrounding AI and image use is a complex and evolving area, which requires careful navigation by all parties involved. https://yahyammao.com/insights/beyond-optimism-a-critical-analysis-of-bill-gates-vision-for-the-age-of-ai/https://yahyammao.com/insights/beyond-optimism-a-critical-analysis-of-bill-gates-vision-for-the-age-of-ai/Wed, 29 Mar 2023 09:00:00 +0000While Gates acknowledges the transformative potential of AI, his analysis is, at times, overly optimistic and tends to overlook certain…. https://yahyammao.com/insights/building-an-interconnected-metaverse-for-a-more-inclusive-digital-landscape/https://yahyammao.com/insights/building-an-interconnected-metaverse-for-a-more-inclusive-digital-landscape/Wed, 22 Mar 2023 09:00:00 +0000Although the metaverse could be transformative, it is essential to develop it with inclusivity, equity, and safety for all in mind. https://yahyammao.com/insights/harnessing-the-power-of-quantum-computing-for-sdgs/https://yahyammao.com/insights/harnessing-the-power-of-quantum-computing-for-sdgs/Tue, 21 Mar 2023 09:00:00 +0000In a rapidly evolving technological landscape, quantum computing has emerged as a groundbreaking innovation. https://yahyammao.com/insights/growth-and-resilience-in-the-year-of-the-polycrisis/https://yahyammao.com/insights/growth-and-resilience-in-the-year-of-the-polycrisis/Sun, 22 Jan 2023 09:00:00 +0000This year's Global Risks Report by the World Economic Forum (WEF) has shown a volatility of the current risk landscape and the interconnectedness of the key risks identified impacting how companies will manage their risks in the future. https://yahyammao.com/insights/current-initiatives-on-climate-related-financial-risks/https://yahyammao.com/insights/current-initiatives-on-climate-related-financial-risks/Mon, 05 Dec 2022 09:00:00 +0000Central banks and financial supervisors worldwide are making progress in the identification, assessment, and management of climate-related financial risks. Banks are increasingly being required by regulators to address climate risk. https://yahyammao.com/insights/ai-powered-content-creation-might-revolutionize-digital-marketing/https://yahyammao.com/insights/ai-powered-content-creation-might-revolutionize-digital-marketing/Sat, 23 Jul 2022 09:00:00 +0000AI content is less talked about, but it is just as important as it can drive many areas of digital marketing. Marketing content required for the marketing process is an area that bodes well for AI-powered tools. https://yahyammao.com/insights/fintechs-and-banks-might-rather-collaborate-than-compete/https://yahyammao.com/insights/fintechs-and-banks-might-rather-collaborate-than-compete/Sun, 19 Jun 2022 09:00:00 +0000Rather than competing, fintechs and traditional banks might possibly create more value by working together. https://yahyammao.com/insights/isms-people-processes-and-technology-are-essential/https://yahyammao.com/insights/isms-people-processes-and-technology-are-essential/Sun, 22 May 2022 09:00:00 +0000The implementation of procedures and policies within an organization to permanently define, manage, control, maintain, and continually enhance information security is known as Information Security Management System (ISMS) . https://yahyammao.com/insights/how-fintechs-tackle-social-concerns-to-reach-unbanked-communities/https://yahyammao.com/insights/how-fintechs-tackle-social-concerns-to-reach-unbanked-communities/Sun, 15 May 2022 09:00:00 +0000Two billion adults do not have access to bank accounts in the world, but two-thirds of them own mobile phones. https://yahyammao.com/insights/cyberattacks-old-and-new-will-inevitably-make-their-way-into-the-metaverse/https://yahyammao.com/insights/cyberattacks-old-and-new-will-inevitably-make-their-way-into-the-metaverse/Sun, 08 May 2022 09:00:00 +0000Like any other new technology, the metaverse also has quite a few setbacks in terms of metaverse security and privacy concerns. https://yahyammao.com/insights/esg-risk-management-has-become-business-critical-heres-why/https://yahyammao.com/insights/esg-risk-management-has-become-business-critical-heres-why/Mon, 18 Apr 2022 09:00:00 +0000Now more than ever, the link between ESG (Environmental, Social, and Governance) and risk management has become a competitive factor for businesses. https://yahyammao.com/insights/managing-risk-capability-in-financial-organizations/https://yahyammao.com/insights/managing-risk-capability-in-financial-organizations/Thu, 07 Apr 2022 09:00:00 +0000The ability to understand and control risk allows organizations to be more confident in their business decisions. https://yahyammao.com/insights/can-sustainability-be-the-answer-to-a-growing-smart-city-backlash/https://yahyammao.com/insights/can-sustainability-be-the-answer-to-a-growing-smart-city-backlash/Thu, 10 Mar 2022 09:00:00 +0000The constant and ubiquitous transfer of data from various sources to a single government entity has led to concerns that these sources could turn into electronic panoptics as governments use data-driven technologies to. https://yahyammao.com/insights/the-metaverse-opens-up-new-horizons-for-a-new-cx-universe/https://yahyammao.com/insights/the-metaverse-opens-up-new-horizons-for-a-new-cx-universe/Sat, 26 Feb 2022 09:00:00 +0000The metaverse will unleash amazing creativity and open new boundaries and horizons for brands and companies. https://yahyammao.com/insights/ai-and-the-promise-it-holds-for-grc/https://yahyammao.com/insights/ai-and-the-promise-it-holds-for-grc/Mon, 14 Feb 2022 09:00:00 +0000Artificial intelligence (AI) has the potential to revolutionze the GRC landscape, transforming the scope and functionality of risk management solutions. https://yahyammao.com/insights/why-2022-will-see-major-marketing-trends-emerge/https://yahyammao.com/insights/why-2022-will-see-major-marketing-trends-emerge/Tue, 08 Feb 2022 09:00:00 +0000Digital marketing is dynamic, and as companies move towards 2022, you can expect them to embrace some of the trends discussed in this article. https://yahyammao.com/insights/continousnext-embracing-the-era-of-post-digital-tranformation/https://yahyammao.com/insights/continousnext-embracing-the-era-of-post-digital-tranformation/Wed, 02 Feb 2022 09:00:00 +0000The term "digital transformation" has been overused and abused in the corporate world to the point that it has become another tech or business buzzword. https://yahyammao.com/insights/web3-and-the-vision-of-a-decentralized-online-ecosystem/https://yahyammao.com/insights/web3-and-the-vision-of-a-decentralized-online-ecosystem/Sun, 30 Jan 2022 09:00:00 +0000Web3 stands for a possible next stage of development of the Internet and is intended to make the World Wide Web more decentralized and democratic thanks to blockchain technology. https://yahyammao.com/insights/digital-transformation-is-not-the-same-as-innovation/https://yahyammao.com/insights/digital-transformation-is-not-the-same-as-innovation/Wed, 26 Jan 2022 09:00:00 +0000The presence of digital technology, data and changing user behavior is enabling new business models to dominate nearly every sector of our economy. https://yahyammao.com/insights/transforming-from-an-oil-driven-to-a-data-driven-economy-the-covid-19-pandemic/https://yahyammao.com/insights/transforming-from-an-oil-driven-to-a-data-driven-economy-the-covid-19-pandemic/Sun, 23 Jan 2022 09:00:00 +0000The Arab Gulf States are in a historic transition as they seek to reduce their dependence on oil and natural gas and diversify their economies. https://yahyammao.com/insights/the-wef-global-risks-report-2022-legitimate-reasons-for-concern/https://yahyammao.com/insights/the-wef-global-risks-report-2022-legitimate-reasons-for-concern/Wed, 19 Jan 2022 09:00:00 +0000In its recent global risks report, the World Economic Forum (WEF) forecasts numerous challenges to be overcome in the coming years. https://yahyammao.com/insights/a-relatively-unexplored-area-of-combination-with-an-enormous-potential/https://yahyammao.com/insights/a-relatively-unexplored-area-of-combination-with-an-enormous-potential/Fri, 14 Jan 2022 09:00:00 +0000Artificial intelligence and blockchain technology have the potential to revolutionize how we work, travel, relax and organize our society and our everyday lives.