Books and publications.
Three concise books on marketing and innovation management, self-published in 2021, and earlier academic writing from Strasbourg.
Books
Three books on marketing and innovation.
Available in print and Kindle editions.
The multidimensional characteristics of modern marketing
The emergence of digital technologies and communication channels is pushing ahead a change in paradigm within the fundamental concept of marketing. Without doubt, marketing is a very multifaceted field. A best marketing
Managing risk and uncertainty in the innovation process
Innovation is by definition the successful exploitation of a new idea. The management of the laborious process from idea generation over selection and prioritisation methods to the implementation of the best possible ide
Barrier to innovation
Few authors have taken an interest in the not-invented-here (NIH) syndrome resulting in little explanation for the sources of this phenomenon. Obviously, the success of a company or an entrepreneur may be followed by pri
Earlier writing
Earlier writing
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Entre succès et échec : Le rôle du business model innovationLe Petit Journal de l'Economie. Le profit est la raison même de l’existence des entreprises. Elles définissent une stratégie globale appelée modèle d’affaire sur laquelle elles se basent pour créer de la valeur. L’environnement de plus en plus complexe les oblige à redéfinir sans cesse ce modèle d’affaires.Nov 2014
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